May 06 2014

Lessons in Business Intelligence: Be Careful What You Wish For

Categories: General, Rants Dave Rathbun @ 12:35 pm

Author Note: This post was originally a guest post published on “The Decision Factor” blog. Since that site seems to have disappeared I am re-posting it here. The original publication date was November 1, 2012, but I believe the content is still relevant.

What’s the purpose of a business intelligence (BI) dashboard? It’s not just to look sexy. The primary purpose of a dashboard is to convey information. A secondary purpose is to inspire a behavioral change based on the information that’s being conveyed. Nobody wants to be “red” on a dashboard reviewed by executives, so they’ll change their behavior in order to get into the “green” area.

But humans are a creative species. What happens if their behavior changes in an unanticipated way?
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