Oct 14 2010

SAP Name Changes… Or Will They?

Categories: Rants Dave Rathbun @ 8:45 am

There is a wonderful summarized post by fellow SAP Mentor Jon Reed that outlines all of the new product name changes coming with the 4.0 release. There are a couple of interesting points that I wanted to emphasize; you can read the full post using the link below.

First, Web Intelligence was supposed to get a new name. We heard that over and over. Ultimately SAP went to a number of different groups and asked about the name changes. I was fortunate to be in one of those groups, and we told SAP in no uncertain terms that Web Intelligence was a name with market value, with history, and it deserved to stay. Especially given the new name of “Interactive Analysis” that was proposed. First of all, Web Intelligence does not have to be interactive. Second, it is not limited to analysis. And with the combination of Pioneer being re-branded as Advanced Analysis, we wanted to know what made Pioneer (a completely different tool designed for OLAP cubes) any more advanced than Web Intelligence? So the good news is that Web Intelligence will stay Web Intelligence, so score a point for us. :)

Ultimately they dropped the “advanced” from Advanced Analysis and went with SAP BusinessObjects Analysis for the combined BEx + Voyager aka Pioneer project.

Second, Xcelsius is going to be re-branded as SAP BusinessObjects Dashboards. I get it… I really do. SAP is a multi-national company and having product names that say what the product does is a clear advantage for naming. But with the rapid growth and acceptance of Xcelsius in the marketplace, why lose that name recognition? One excuse given is that the name is “too close” to the Excel base that Xcelsius was originally based on. I get that too.

Then again, maybe the Roambi folks will blow Xcelsius out of the water and we’ll all be arguing over what that product should be named once SAP buys it instead. :P And no, I’m not trying to start any rumors, nor do I have any inside information. And while I am on the subject, it’s pronounced “roam-bee” as in the insect, not “roam-B-Eye” as most folks seem to want to do.

Jon has provided a far more robust list of products and name changes, so be sure to check out his post linked below for the full story.

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