Sep 21 2009

BI On My Radio

Categories: General Dave Rathbun @ 11:01 am

This morning on my way into work I heard a commercial for IBM Cognos business intelligence solutions on the radio. 😯 This was normal (meaning local) radio, not satellite or anything special like that. The target audience was apparently small business owners. I normally tune out commercials but when I realized they were talking about “business intelligence” I turned up the volume to see just what they were talking about.

They went through most of the 60-second spot without mentioning any product names. Only at the very end did they mention IBM Cognos, a web address, and a toll-free number to call in for more details.

Has anyone else heard this, or something similar?

3 Responses to “BI On My Radio”

  1. Comment by Dwayne Hoffpauir September 23rd, 2009 at 12:11 pm

    I have as well. But then again, it’s probably the same radio station **smile**.

  2. Comment by Dave Rathbun September 23rd, 2009 at 11:48 pm

    Lonestar 92.5 😀

  3. Comment by Sandor September 28th, 2009 at 2:01 am

    I haven’t heard the advertisement, but I’m guessing that it probably has something to do with the official release of the Cognos equivalent of BO’s Edge series, i.e. targeted at small(ish) businesses.