Sep 21 2009

BI On My Radio

Categories: General Dave Rathbun @ 11:01 am

This morning on my way into work I heard a commercial for IBM Cognos business intelligence solutions on the radio. :shock: This was normal (meaning local) radio, not satellite or anything special like that. The target audience was apparently small business owners. I normally tune out commercials but when I realized they were talking about “business intelligence” I turned up the volume to see just what they were talking about.

They went through most of the 60-second spot without mentioning any product names. Only at the very end did they mention IBM Cognos, a web address, and a toll-free number to call in for more details.

Has anyone else heard this, or something similar?