Sep 21 2009
BI On My Radio
This morning on my way into work I heard a commercial for IBM Cognos business intelligence solutions on the radio. 
This was normal (meaning local) radio, not satellite or anything special like that. The target audience was apparently small business owners. I normally tune out commercials but when I realized they were talking about “business intelligence” I turned up the volume to see just what they were talking about.
They went through most of the 60-second spot without mentioning any product names. Only at the very end did they mention IBM Cognos, a web address, and a toll-free number to call in for more details.
Has anyone else heard this, or something similar?
